Guess what your audience is most interested in? That’s right, their problems and how to fix them. This is old news to anyone who has studied the arts of rhetoric, persuasion, and of course advertising. If you can define the… Read More »Presentation skill: Problem definition
When we watch American Idol, we may talk about the competitors’ singing skills, but what we really care about is whether or not they created a little moment of magic for us. When we go to the symphony or the… Read More »The purpose of presentation skills
The key difference between a live presentation and an online presentation is the challenge of holding attention. An audience member sitting in his underwear scarfing a bagel, holding a baby in his lap, and flipping through emails on a Blackberry is… Read More »Webinar vs. Seminar: Webinar Tips
The original Olympics were a religious festival meant to occasion the divine spark in man. The early Greeks believed that humans could come close to being gods when competition pulled the best out of them. They also believed that humans… Read More »Public Speaking as Olympic Sport
Over the last few years, I have worked to help discovery scientists within the pharmaceutical and biotech industries make persuasive scientific presentations in order to sell their ideas for new drugs to decision makers. The challenges were many. Often, scientists… Read More »Scientific Presentations
Adam Bryant, author of the weekly “Corner Office” column in The New York Times, has compiled 70 interviews with CEOs and come up with five X-factors that contribute to great leadership. You can find them all here, but I want… Read More »What makes a great presenter?