In this series of posts, we’re looking at ways to capture attention and keep it. I make a distinction between “neck up” attention and “neck down” attention. The former is when the listener has to make an effort to pay attention.… Read More »More Ways to Capture Attention
In my mind, there are two kinds of attention: neck down, and neck up. Neck-up attention is when the listener has to make an effort to pay attention. Neck-down attention is when the listener is riveted to the speaker: she… Read More »Ways Great Speakers Capture Attention
Another way to be a highly persuasive speaker is to be “real.” Your audience will find you more trustworthy, and so they will be more willing to hear–and agree with–your point of view. To do this, understand what you are… Read More »Find a Sense of Truth to be Persuasive
Lately, I’ve been noticing principles that great speakers use to guide them. I’ve talked about this before. I like when speakers start by answering a question for the audience: “Why is this important to me?” I also notice when speakers… Read More »More Ways to Be a Highly Persuasive Speaker
Last week we looked at a good way to start a talk if you need to be persuasive–answer “What’s in it for me?” for your audience. Get their attention right away, and you’ve got time and content to win them… Read More »Find Passion to be Persuasive
For a presenter, few moments are better than feeling you have the audience in the palm of your hand. And few are more painful than feeling the gulf between you and your listeners getting wider and wider. Over the next few… Read More »Highly Persuasive Speakers Do This