Most large corporations have a budget for executive education, and the question becomes, “Where do we spend the money?”
If the choice is between the intellectual/cognitive vs. the emotional/affective, choose the latter.
Reasons Why
Information metastasizes every day. New books, magazines, journals, websites, documentaries, and research are published every day of the year in every country around the globe. Information is a commodity, and too much of it is a brain killer. A wealth of information creates a poverty of attention. Executives already have too much information.
Executives need better judgment, not more information. They need to make decisions and predictions based on information brought to them by trusted employees. They need to make better decisions and better predictions based on a limited amount of information. Sending them to acquire more information in an educational program is quite possibly not only a waste of time and money, but could also be damaging to the quality of the decisions the executive makes.
Information is conflicting. Consult with company A and you get one thing. Choose B and you get another. Their methods of gathering information varies, and their methods for analyzing it differs. You might as well choose either one and get to work improving your judgment.
Judgment comes from thinking about thinking. It comes from meta-cognition. The Buddhist tradition might call it mindfulness, the ability to be aware of your awareness. Executives who are not aware of their awareness, or who don’t know themselves, are dangerous to themselves and their enterprises.
Logic does not rule. Psychology rules. Those who are aware of their own awareness, mindful of their own minds, know just how illogical we are. The amount of crazy flotsam that washes up into consciousness from the seething sea of the subconscious is truly astounding. It’s a surreal cinema, and we are both director and audience. To think that the power of this reality does not rule the bulk of our lives is naïve. Most of the conversation in the world is intra-personal and goes on between our awareness and the savage, terrified imagination.
Good judgment about human psychology is powerful.
Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.