I recently came across Lillipip, a company that creates animated videos about your product, service, or concept. Check them out.
They have a simple storyboarding template of four blank squares. In the first, you draw or paste a picture of your client in pain, along with the exclamation that’s coming out of your customer’s mouth. Nice and simple.
Then, you draw or paste a picture of the visual metaphor for your product, service, or concept. For example, a health club might visualize itself as being able to turn a couch potato into an Adonis.
In the third panel, you draw or paste a picture of your client– happy after you’ve removed the pain. Again, you also draw the exclamation that comes out of the client’s mouth.
Finally, in the fourth panel, you draw or paste a picture of you, your logo, or your product, and write one thing you want the client to do or remember.
This is good stuff for presenters too. It helps us think visually. It keeps our presentations focused on our listeners’ problems, and forces us to present solutions. It makes us think about emotions in addition to information. It encourages us to use metaphor, which is the ability to link what is new to something familiar. And finally, it demands that we have a call to action at the end of our presentation.
Plus, it helps those of us who are word people speak the language of picture people, which gives us stereophonic input into the brains of both tribes.