I bristle at those who say to presenters, “Just be yourself.” Which self? The self that converses with my best friend’s grandmother at her dining room table, or the guy who teases his teammates and drinks beer while taking off… Read More »Which Costume Should You Wear?
FUD is Fear, Uncertainty and Doubt. I first heard the term when consulting at Gartner. I was working with the analysts in preparing for a Gartner Symposium, and several of them used FUD at the start of their talks to… Read More »FUD in Public Speaking and Persuasion
I once had a colleague who said that everyone is in two businesses: their own, and show biz. He didn’t go far enough. Every business is show business. Business would be impossible without acting skills. Theater artists have the talent… Read More »Communication Training: The Show in Business
Like that moment in bowling, when your ball leaves two pins standing far apart, there are times when your audience is divided into two camps. One half is knowledgeable about your area of expertise, while the other half is green. … Read More »Public Speaking: Split Shot Audience
A few years ago, I had a procedure done in a doctor’s office in which a small camera at the end of a tube was inserted into my body for the purpose of observing the inside of my bladder (you… Read More »Business Communication: How Pharma Can Build Trust
Charlie Green and I have been talking about how the good that pharma does gets undermined by certain of its marketing practices. Here’s a blog posting from Charlie’s website, www.trustedadvisor.com that should help us with our navel gazing. —– Pharma… Read More »Pharmaceutical Presentations: What Pharma Must Do to Regain Trust