I had an interesting session with a new client. Let’s call her Fiona. She came in from the field to take a position in marketing with a major pharma, and has discovered that, at her company, your career depends largely… Read More »Presentation Skills: Your Passport to Promotion: “1, 2, 3…Poof!”
Charlie Green and I have been talking about how the good that pharma does gets undermined by certain of its marketing practices. Here’s a blog posting from Charlie’s website, www.trustedadvisor.com that should help us with our navel gazing. —– Pharma… Read More »Pharmaceutical Presentations: What Pharma Must Do to Regain Trust
With the average sales call in the pharmaceutical industry now shrunk to less than 30 seconds, medical liaisons have an important opportunity to engage the interest of key physicians at advisory board meetings. However, there are several common problems. First,… Read More »Facilitation skills for medical liaisons at ad boards
I attended the World Health Care Congress in Washington and saw some remarkable presentations. Here is a brief synopsis from my notes. 33% of health care costs in the USA are cardio-vascular; 20% cancer; 11% diabetes; and 10% obesity. Does this mean that if… Read More »Effective Presentation Skills: Health Care Presentations