Just this morning, I was rushing to catch the Metro in Washington, DC and found myself staring at a refrigerator-sized ticket machine with buttons, bells, arrows, windows, slots, writing and numbers all over it. I had no idea where to… Read More »Information Design Disaster
When scientists present, they usually start with methods, then move to findings, conclusions and perhaps recommendations. There are good reasons for this, and it can provide some drama. Yet any communication we are willing to pay for is built in… Read More »When Scientists Present
I am still holding my ground against Ford Harding. We have been debating the relative merits of raising FUD (fear, uncertainty, and doubt) in persuasive arguments, or GOG (greed, opportunity, and glory.) For previous exchanges, please click on Fud, Gog, Ethics… Read More »Fear and Hope in Presentation Skills
Here’s the scenario. A bio-tech company will fly to Paris to convince influential French physicians to use their compound-in-development in clinical trials. The company has invited the French doctors to a nice meeting room in a nice hotel and plans… Read More »Scientific Presentations: Hitting the Audience in the Heart
Ford Harding has lifted his pen to engage with me on a subject of profound importance to sales professionals, leaders, and anyone who seeks to influence others. That subject is the emotional sea on which all decisions float. FUD (fear,… Read More »Presentation Training: FUD, GOG, Ethics and Rhetoric
FUD is Fear, Uncertainty and Doubt. I first heard the term when consulting at Gartner. I was working with the analysts in preparing for a Gartner Symposium, and several of them used FUD at the start of their talks to… Read More »FUD in Public Speaking and Persuasion