There are four main reasons why people buy stuff:
- to make money,
- save time,
- reduce discomfort, anxiety, and hassle,
- and to look good in the eyes of others
I am happy to say that what I sell provides all these benefits.
I develop executive speakers.
When you deliver a speech or presentation that is highly effective, you will get promoted and make more money. However, you will not save money.
When you understand and use the basic structures of persuasive speaking handed down to us from the Greeks and the Romans, you will save time.
When you practice speaking, you will acclimate yourself to being on stage. At last, you will grow a thick blanket of rhino hide. So, no sleepless nights, no panic attacks, and no jitters. Instead, you will just feel a slight rush of excitement as you reach the podium.
Best of all, you will look good in the eyes of others!
Good speakers are widely admired. Christopher Hitchens said, “If you can give a decent speech in public or cut any kind of figure on the podium, then you never need to dine or sleep alone.”
You probably have no need for random dinner partners or overnight guests, but I’m sure that you’d like to make more money, get promoted, have more influence, feel more confident, and bask in the adoration of the crowd. So, go ahead, cut a figure on the podium.