In F. Scott Fitzgerald\u2019s The Great Gatsby<\/i>, Nick Carraway is impressed when Gatsby nails the mysterious quality in Daisy\u2019s voice:<\/p>\n
\u201cShe\u2019s got an indiscreet voice,\u201d I remarked. \u201cIt\u2019s full of\u2014\u2014\u201d I hesitated.<\/p>\n
\u201cHer voice is full of money,\u201d he said suddenly.<\/p>\n
That was it. I\u2019d never understood before. It was full of money\u2014that was the inexhaustible charm that rose and fell in it, the jingle of it, the cymbals\u2019 song of it. . . . high in a white palace the king\u2019s daughter, the golden girl. . . .<\/p>\n
Maybe it\u2019s true that the super-rich sound different, and now science is proving that powerful people<\/a> sound different as well.<\/p>\n The journal Psychological Science<\/i> reports that people in authority hold a steady pitch, vary their volume, and their speech is less strained than the speech of low status individuals.<\/p>\n According to Adam Galinsky<\/a>, a professor at the Columbia Business School and a co-author of the paper, \u201cThe easiest way to exert authority is by speaking more loudly. But that can come across as yelling, which can turn people off. It\u2019s not the volume, but the ability to control it.\u201d<\/p>\n In the experiment, participants were divided into two groups.<\/p>\n First, all of the participants established a baseline of acoustics (pitch, loudness, and resonance) as they read aloud. You know what pitch and loudness are. \u00a0The resonance of a voice varies depending on where the sound is principally vibrating–the chest, the head, or the nose.<\/p>\n Next, one group was asked to remember a time when they were powerful, and to think of themselves as high-ranking people in the workplace. Conversely, the other group was asked to remember a time when they lacked power, and to think of a time when they held little status.<\/p>\n The two groups then read a second passage, and a sophisticated software program measured changes in everyone\u2019s voice patterns.<\/p>\n The people who thought of themselves as higher ranking had a steadier pitch and varied volume. The people who thought of themselves as having little status sounded strained and less stable.<\/p>\n When a third group of students listened to the recordings, they correctly identified the voices of \u201chigher ranking people\u201d and \u00a0\u201cpeople with little status.\u201d So, listeners are definitely picking up on these auditory clues–clues we\u2019re not even aware that we are sending.<\/p>\n Dr. Galinsky adds that he doesn\u2019t know if it\u2019s possible to \u201cfake it till you make it.\u201d In other words, if you work with a voice coach to sound more powerful, it\u2019s not certain that you will, in fact, gain power. But he does think it\u2019s possible.<\/p>\n To back up his belief, he describes research on Margaret Thatcher\u2019s voice. Apparently, she had voice training at one point in her career–(see this clip from the movie The Iron Lady). \u00a0Audio clips of her recorded voice before and after her speech training reveal the exact changes to her style that are evident in this study.<\/p>\n His suggestion? When you want or need to, it can\u2019t hurt to psych yourself into a mindset of when you had power. The body–and your vocal performance–may just follow. You\u2019ll sound like a leader.<\/p>\n","protected":false},"excerpt":{"rendered":" Does your sound determine your success? In F. Scott Fitzgerald\u2019s The Great Gatsby, Nick Carraway is impressed when Gatsby nails the mysterious quality in Daisy\u2019s voice: \u201cShe\u2019s got an indiscreet voice,\u201d I remarked. \u201cIt\u2019s full of\u2014\u2014\u201d I hesitated. \u201cHer voice is full of money,\u201d he said suddenly. That was it. I\u2019d never understood before. It… Read More »What Eliza Doolittle, Margaret Thatcher, and Daisy Buchanan Can Teach You About Voice and Power<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":10006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[960,144,615],"tags":[618,622],"yoast_head":"\nPower in your pitch?<\/h3>\n
The experiment<\/h3>\n
Your self-perception changes your speech<\/h3>\n
Sound like a leader<\/h3>\n