The Geico gecko, the AFLAC duck, and Jared the Subway sandwich guy all have the same job.\u00a0 They are likeable characters who appear in very short stories<\/strong><\/a> (ads) on TV.<\/p>\n

The gecko is low-key and sensible while his boss, the CEO of Geico, is driven by his irrational exuberance to come up with dumb ideas.\u00a0 The gecko fights corporate silliness and keeps it simple and quantifiable (\u201cyou can save up to 15%.\u201d)<\/p>\n

The AFLAC duck is also surrounded by idiots who don\u2019t have the common sense to see that the only solution to their problems is AFLAC.\u00a0 His outrage (and his limited vocabulary) are comedic and charming.\u00a0 We want to do business with him.<\/p>\n

And Jared is all of us who are concerned about our weight.\u00a0 He has found the simple solution to the problem, and is now living the good life in the company of celebrities and star athletes.<\/p>\n

Gecko, duck and Jared are personifications of a brand.\u00a0 They demonstrate the benefits of their brands by successfully struggling to overcome obstacles.<\/p>\n

You can use the same technique to make your presentations more persuasive<\/a><\/strong>.\u00a0 Your ideas, products, and companies can also be seen as solutions to problems.<\/p>\n

You may not have the creative license or budget to create a mascot and an endless series of ads, but you can think about what obstacles your idea or product must overcome, and then describe how your idea, product, or company struggles to conquer those obstacles.<\/p>\n

In this way, you are emulating the best professional persuaders<\/a><\/strong> in the world.
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The Geico gecko, the AFLAC duck, and Jared the Subway sandwich guy all have the same job.\u00a0 They are likeable characters who appear in very short stories (ads) on TV. The gecko is low-key and sensible while his boss, the CEO of Geico, is driven by his irrational exuberance to come up with dumb ideas.\u00a0… Read More »Persuasive communication and the Geico gecko<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[336],"tags":[18,21,904],"yoast_head":"\n