With the average sales call in the pharmaceutical industry<\/a><\/strong> now shrunk to less than 30 seconds, medical liaisons have an important opportunity to engage the interest of key physicians at advisory board meetings.<\/p>\n However, there are several common problems.<\/p>\n First, facilitating ad boards is not presenting. In fact, it’s almost the opposite of presenting. Presenters give information, while facilitators pull information out of the audience.<\/p>\n That said, facilitating borrows from the skills of presenting<\/a><\/strong> and public speaking<\/a><\/strong> because it requires the leader to project confidence and authority, focus the meeting, energize the participants, and connect with the people in the seats.<\/p>\n Here are some tips for facilitating<\/a><\/strong> ad boards gathered from some of the most successful liaisons in the industry.<\/p>\n The list could go on. The real trick is getting comfortable using these techniques when you’re under pressure. A good way to develop your skill is by watching others, borrowing what you like, and adding the borrowed techniques to your own style.<\/p>\n And of course, a good experiential training program will help you up the learning curve as well.<\/p>\n A good facilitator is a gift to the universe–a rare blend of expertise, assertiveness, and genuine interest in others. We are all on that journey, and I urge you to fare forward through all obstacles within you and without you.<\/p>\n <\/p>\n \u00a0<\/p>\n <\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" With the average sales call in the pharmaceutical industry now shrunk to less than 30 seconds, medical liaisons have an important opportunity to engage the interest of key physicians at advisory board meetings. However, there are several common problems. First, facilitating ad boards is not presenting. In fact, it’s almost the opposite of presenting. Presenters… Read More »Facilitation skills for medical liaisons at ad boards<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[270,24,461],"tags":[39,18,160,263,44,905,112],"yoast_head":"\n\n