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{"id":5999,"date":"2013-07-15T13:57:16","date_gmt":"2013-07-15T17:57:16","guid":{"rendered":"http:\/\/www.simswyeth.com\/?p=5999"},"modified":"2013-12-06T16:34:45","modified_gmt":"2013-12-06T16:34:45","slug":"presentation-pointer-find-the-magic-20","status":"publish","type":"post","link":"https:\/\/www.simswyeth.com\/20130715-presentation-pointer-find-the-magic-20\/","title":{"rendered":"Presentation Pointer: Find the magic 20"},"content":{"rendered":"
Vilfredo Pareto (1848-1923) was an Italian economist who noticed that 80 percent of the land in Italy was owned by 20% of the people, and that 20% of the peapods in his garden produced 80% of the peas.\u00a0 He invented the 80\/20 rule, more formally known as the Pareto Principle.<\/p>\n
It\u2019s now a common rule of thumb that many real systems have approximately this intermediate imbalance: \u00a080% of profits come from 20% of customers, and 80% of your results come from 20% of your efforts.<\/p>\n
So how does the Pareto Principle work in public speaking?\u00a0 What is the magic 20% that accounts for 80% of your speaking success?<\/p>\n
The strategic intent of your presentation?<\/p>\n
The information you provide?<\/p>\n
The elegance of your visual aids?<\/p>\n
The stories you tell?<\/p>\n
I would say \u201cnone of the above,\u201d despite their relative importance.\u00a0 Instead, I believe it\u2019s how you come across, how you connect authentically with an audience.<\/p>\n
As Emerson said, \u201cWho you are speaks so loudly that no one can hear what you\u2019re saying.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"