I just bought the DVD course from The\u00a0Teaching Company called Argumentation: The Study of Effective Reasoning<\/strong>, which is taught by Professor David Zarefsky of Northwestern University. If you want to take a deep dive into presentation skills<\/strong><\/a>, take this one.<\/p>\n These lectures make you realize that human beings have been trying to figure out what makes one person more persuasive than others for at least 2000 years.<\/p>\n Presentation skills<\/a><\/strong> count the most where there is uncertainty–where there is no mathematical <\/em>certainty that the speaker’s idea\u00a0is the right one.<\/p>\n For instance, when a brand director introduces her new marketing plan, there is no guarantee that it will work.\u00a0 She has to convince her audience<\/strong> that there is a reasonable degree of certainty that it will work.\u00a0 She’s got to give reasons to do this.<\/p>\n When a pharmaceutical company needs to partner with another company, it will consider the presentations of the various candidates and make a decision.\u00a0 There is no certainty in such a decision.\u00a0 They will listen to the reasons presented and make their decision through dialogue and discussion.<\/p>\n Professor Zarefsky says that argumentation is the process of “giving reasons” and that the goal of argumentation is better decisions through collaborative dialogue.<\/p>\n And\u00a0for arguments to be effective, the speaker must be open to being persuaded in addition to being eager to persuade.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" I just bought the DVD course from The\u00a0Teaching Company called Argumentation: The Study of Effective Reasoning, which is taught by Professor David Zarefsky of Northwestern University. If you want to take a deep dive into presentation skills, take this one. These lectures make you realize that human beings have been trying to figure out what… Read More »Persuasive Speaking: DVD Course<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[336],"tags":[17,18,19,20,21,905,29,30],"yoast_head":"\n