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{"id":5566,"date":"2013-04-10T10:13:01","date_gmt":"2013-04-10T14:13:01","guid":{"rendered":"http:\/\/www.simswyeth.com\/?p=5566"},"modified":"2021-04-12T09:03:49","modified_gmt":"2021-04-12T13:03:49","slug":"10-tips-for-business-speakers","status":"publish","type":"post","link":"https:\/\/www.simswyeth.com\/20130410-10-tips-for-business-speakers\/","title":{"rendered":"10 Commandments of Great Business Presenters"},"content":{"rendered":"
    \n
  1. Define a problem that your audience faces. \u00a0<\/strong>Then solve it. \u00a0The human mind tends to fixate on problems: rubber-necking is a case in point. Presentations about problems<\/a> have both emotional and intellectual appeal.\u00a0 The problem, well-defined, elicits our feelings; the solution elicits our thoughts.\u00a0 Everyone has problems, so why not tickle, then soothe their anxieties. \u00a0\u00a0Talk to them about what keeps them up at night.<\/li>\n
  2. Make the familiar, new, or the new, familiar<\/strong>. \u00a0Bring a new perspective to an old issue, or bring a new issue to the awareness of your audience.\u00a0 Steve Jobs turned clunky IT devices into high status aesthetic objects, while JFK convinced us the moon was a place we could go.<\/li>\n
  3. Say or do something unexpected. \u00a0<\/strong>The mind of the listener is jolted awake by what it isn\u2019t expecting.\u00a0 The unexpected draws our attention<\/a>. The predictable lulls us to sleep. . \u00a0When Barry Goldwater said, \u201cYou don\u2019t have to be straight to shoot straight,\u201d people listened\u2026and remembered. \u00a0Say something unexpected.<\/li>\n
  4. Don\u2019t mistake thoroughness for effectiveness.<\/strong>\u00a0<\/strong>An audience is not a sponge, eager to soak up data and detail. \u00a0The more you talk, the less they listen. \u00a0Or, as the old saying goes, \u201cThe mind cannot absorb what the behind cannot endure.\u201d<\/li>\n
  5. Avoid sameness of anything: <\/strong>\u00a0Sameness is the enemy of the speaker:\u00a0 sameness of pitch, volume, and speed; \u00a0sameness of gesture; \u00a0sameness of stance; sameness of types of information, like all facts, all opinions, or nothing but stories. \u00a0Move adroitly back and forth between all these. \u00a0Every audience has quants, blue- sky thinkers, and visual thinkers. \u00a0Give each one a thought in her own language.<\/li>\n
  6. Be an edutainer. \u00a0<\/strong>Even the most professorial academic speakers win points for being fun to listen to. \u00a0Spice up your serious review of the issues with stories of your own experience that reveal who you are (an audience craves intimacy with the speaker), and stories<\/a> that illustrate your points.<\/li>\n
  7. Be careful with PowerPoint. <\/strong>\u00a0The audience is there to hear your point of view. They are willing to look at PowerPoint<\/a> to see evidence that your point of view is based on fact. \u00a0They do not need to see you using PowerPoint as a TelePrompter. \u00a0Visual displays should contain evidence that supports the speaker\u2019s point. \u00a0However, please do not place large tracts of written text on your slides.<\/li>\n
  8. Begin and end well.<\/strong> Winston Churchill, no slouch as a speaker, said that in order to give a good talk, you should have a dynamic opening and a powerful closing, and you should put those two things as close together as possible. \u00a0\u00a0Work on your opening and your closing. (PS. For the closing, I like to refer back to my attention-getting, problem-focused beginning.\u00a0 Then I summarize my solutions in different words than I used at the start, and then urge the audience to take action.)<\/li>\n
  9. Stay close to home. \u00a0<\/strong>I’ve seen many people try to inflate their image at some big event by trying to tackle a topic beyond their professional reach. \u00a0I’ve done this myself, and fallen on my face. \u00a0Talk about what you know from your own experience. For instance, don’t base your talk on a magazine article you read in the dentist\u2019s office, or a chapter from a book you read. Go with your own stuff.<\/li>\n
  10. View your speech as a chance to build trusting relationships:\u00a0 <\/strong>When you open your Inbox, you click on messages from people you know or trust.\u00a0 The same principle holds for speakers:\u00a0 you listen and respond to talks delivered by people you know, have heard of, or have earned your trust by the way they present themselves and their ideas.\u00a0 Speak to build trust<\/a> with your audience.\u00a0 When your speech is honest and sincere, spoken in the language of the audience, and about an issue that is important to them, you will succeed.\u00a0 In the end, you do well by doing good.<\/li>\n<\/ol>\n

    How to improve executive presence?\u00a0 Try to make one of these changes the next time you need to interact with colleagues and build from there.<\/p>\n

    Sims Wyeth & Co.<\/em><\/a>\u00a0provides\u00a0<\/em>public speaking courses<\/em>,\u00a0<\/em>leadership skills<\/em><\/a>,\u00a0<\/em>presentation skills<\/em>,\u00a0<\/em>voice training,\u00a0speech training<\/em>,\u00a0<\/em>speech writing<\/em><\/a>, and courses that address stage fright, body language, presentation strategy, persuasive speaking, sales training, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Define a problem that your audience faces. \u00a0Then solve it. \u00a0The human mind tends to fixate on problems: rubber-necking is a case in point. Presentations about problems have both emotional and intellectual appeal.\u00a0 The problem, well-defined, elicits our feelings; the solution elicits our thoughts.\u00a0 Everyone has problems, so why not tickle, then soothe their anxieties.… Read More »10 Commandments of Great Business Presenters<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[144,336,149,1],"tags":[18,145,146,117,401,300,904],"yoast_head":"\nHow to Improve Executive Presence--SIMS WYETH & CO.<\/title>\n<meta name=\"description\" content=\"In the 10 Commandments of Great Business Presenters, Sims Wyeth offers solid advice about how to improve executive presence, key to becoming a great leader.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simswyeth.com\/20130410-10-tips-for-business-speakers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve Executive Presence--SIMS WYETH & CO.\" \/>\n<meta property=\"og:description\" content=\"In the 10 Commandments of Great Business Presenters, Sims Wyeth offers solid advice about how to improve executive presence, key to becoming a great leader.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simswyeth.com\/20130410-10-tips-for-business-speakers\/\" \/>\n<meta property=\"og:site_name\" content=\"M Sims Wyeth LLC\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-10T14:13:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-12T13:03:49+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"M Sims Wyeth LLC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.simswyeth.com\/#website\",\"url\":\"https:\/\/www.simswyeth.com\/\",\"name\":\"M Sims Wyeth LLC\",\"description\":\"Be Understood, Remembered, and Believed\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.simswyeth.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.simswyeth.com\/20130410-10-tips-for-business-speakers\/#webpage\",\"url\":\"https:\/\/www.simswyeth.com\/20130410-10-tips-for-business-speakers\/\",\"name\":\"How to Improve Executive Presence--SIMS WYETH & CO.\",\"isPartOf\":{\"@id\":\"https:\/\/www.simswyeth.com\/#website\"},\"datePublished\":\"2013-04-10T14:13:01+00:00\",\"dateModified\":\"2021-04-12T13:03:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.simswyeth.com\/#\/schema\/person\/67e94b240e30ac02c0afdc83148e4fa1\"},\"description\":\"In the 10 Commandments of Great Business Presenters, Sims Wyeth offers solid advice about how to improve executive presence, key to becoming a great leader.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.simswyeth.com\/20130410-10-tips-for-business-speakers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.simswyeth.com\/20130410-10-tips-for-business-speakers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.simswyeth.com\/20130410-10-tips-for-business-speakers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.simswyeth.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Commandments of Great Business Presenters\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.simswyeth.com\/#\/schema\/person\/67e94b240e30ac02c0afdc83148e4fa1\",\"name\":\"M Sims Wyeth LLC\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.simswyeth.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e7c45900b00e6fd34f47bca9e4d98b90?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e7c45900b00e6fd34f47bca9e4d98b90?s=96&d=blank&r=g\",\"caption\":\"M Sims Wyeth LLC\"},\"description\":\"Sims Wyeth, a top executive presentation coach, is the president of M Sims Wyeth LLC. 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