The power of examples is huge, and it\u2019s probably underestimated.<\/p>\n

Recently, I went to a private equity firm. They were asking me to help sell a portfolio company that they owned.<\/span><\/p>\n

Of course, the presentation was really slick. They had a bunch of financial terms: EBITDA, CAGR, P&L for almost every month that the company had been in existence. It was\u00a0a highly quantitative, highly mathematical presentation, and when they finished delivering it to me, I said, \u201cI have two concerns.\u201d<\/span><\/p>\n

Here is what my concerns were.<\/span><\/p>\n

First, they did not make any claims about the value or greatness of the company. S<\/span>econd, they didn\u2019t have any sort of examples in the presentation<\/a> to evoke the culture of the company.<\/span><\/p>\n

So I asked them, \u201cWhat\u2019s the biggest message you want to deliver?\u201d<\/span><\/p>\n

They said, \u201cThat\u2019s simple. We have an unrivaled foundational I.T. infrastructure that nobody in our industry can compete with.\u201d<\/span><\/p>\n

\u201cWell, good, that\u2019s one. Find two others,\u201d I suggested. To jump start the process, I said, \u201cGive me an example of something you are proud of in your company.\u201d<\/span><\/p>\n

They said, \u201cEvery year we get trophies coming in the door because of the speed of our delivery. We out-Amazon Amazon in terms of speed of delivery.\u201d<\/span><\/p>\n

And I said, \u201cWell, that\u2019s it! Let\u2019s get more of those things into this presentation. And I bet you, you\u2019ll sell your company for a higher price than you would expect.\u201d <\/span><\/p>\n

Conclusion<\/h2>\n

In conclusion, putting examples into a presentation is important, but it is especially critical when you need to deliver a lot of data. <\/span><\/p>\n

For my clients, I tell the people working in finance and pharma how essential this is to their ability to persuade others. The data is what drives their work, but the examples help hook the listeners and provide a framework. In short, examples help make the data more \u201chuman.\u201d <\/span><\/p>\n

All in all, the power of examples isn’t a mystery. Stories allow people to see how the company ticks, and they let listeners see who you really are.<\/span><\/p>\n

Please like\u00a0Sims Wyeth’s Company Profile\u00a0on Linkedin to stay updated on news and tips.\u00a0Watch other videos on our YouTube channel<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The power of examples is huge, and it\u2019s probably underestimated. Recently, I went to a private equity firm. They were asking me to help sell a portfolio company that they owned. Of course, the presentation was really slick. They had a bunch of financial terms: EBITDA, CAGR, P&L for almost every month that the company… Read More »Power of Examples<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[336,24,101],"tags":[],"yoast_head":"\n