In his wonderful TED talk<\/a>, Rory Sutherland points out the high cost of the EuroStar\u00a0bullet train from London to Paris. It cut only about 40 minutes off the trip.<\/p>\n

Instead, he suggests it would have been cheaper to hire the most beautiful male and\u00a0female models to walk the aisles of the old train serving free glasses of Chateau\u00a0Petrus. Passengers would have wanted the trip to last longer, and the Euro Zone\u00a0would have saved a ton of money.<\/p>\n

As a presenter, don\u2019t be suckered into \u201cshorter is better.\u201d A longer talk is better if you’re hitting relevant points, engaging listeners with germane stories, deciphering complex data into tangible terms, and otherwise serving up the speaker’s version of Chateau Petrus.<\/p>\n

And\u00a0stick around for the end of the 16 minute talk for some brilliant advice you can apply to your speeches and presentations. It may be hard to believe, but our business presentations\u00a0are the kissing cousins of poetry and drama: they succeed when they enchant, and they are capable of\u00a0making new things familiar\u00a0and familiar things new.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

In his wonderful TED talk, Rory Sutherland points out the high cost of the EuroStar\u00a0bullet train from London to Paris. It cut only about 40 minutes off the trip. Instead, he suggests it would have been cheaper to hire the most beautiful male and\u00a0female models to walk the aisles of the old train serving free… Read More »Maybe Size Does Matter<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[24],"tags":[],"yoast_head":"\n