But, as the greatest public speaker of all time–Cicero–said, “If truth were self-evident, eloquence would not be necessary.”<\/p>\n

If just presenting the facts was going to be enough, NO ONE would need to be a good public speaker. Candidates could stand in front of the electorate and simply state their platforms. Actors could read the lines of a play without costumes or scenery–or better yet, distribute the script to the audience so they could read it themselves.<\/p>\n

Facts are facts, but presentations–crafted and delivered the right way–create clarity, urgency, and action in listeners. Presentations MOVE people to TAKE ACTION.<\/p>\n

In this case, the scientists have a tough job–to recommend that the company spend millions on a research project that, if history is any indicator, has only a tiny chance of succeeding.\u00a0 They’ve got to get the audience to buy into their plan for efficacy, safety, and marketability, even though nothing is certain.<\/p>\n

If speakers–even scientific speakers–don’t demonstrate conviction, enthusiasm, and belief\u00a0in their\u00a0project, how can the listeners–the decision makers–feel confident and positive about that project?<\/p>\n

What are the chances of success?<\/p>\n

Uh…slim to none, and slim is leaving town!<\/p>\n