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{"id":10177,"date":"2015-11-17T09:48:59","date_gmt":"2015-11-17T14:48:59","guid":{"rendered":"http:\/\/www.simswyeth.com\/?p=10177"},"modified":"2015-11-17T09:48:59","modified_gmt":"2015-11-17T14:48:59","slug":"dont-forget-or-confuse-your-purpose","status":"publish","type":"post","link":"https:\/\/www.simswyeth.com\/20151117-dont-forget-or-confuse-your-purpose\/","title":{"rendered":"Don’t forget or confuse your purpose"},"content":{"rendered":"
One of the most common mistakes we make is that we forget what we\u2019re trying to\u00a0do. Most people can identify with that moment when you find yourself peering into your guest room closet or turning on the light by the hot water boiler, and you have no recollection as to why you ventured there in the first place.<\/p>\n
In the case of public speaking and presenting, it’s safe to say that this is our purpose: we want to help an audience make\u00a0a decision or a prediction that is best for them, not for us.<\/p>\n
In order to help our listeners make the decision that is best for them, we must put\u00a0aside our own needs\u00a0to win favor, impress, or bend facts to suit our interests. Because if\u00a0we don\u2019t (put those needs aside) we will sooner or later flunk the smell test, and end up on the odorous\u00a0heap of people not to be trusted. In public speaking and presenting, influencing an audience is completely different from misleading people.<\/p>\n
Let\u2019s remember what we are trying to do: Get them to do what is best for them. Do that\u00a0consistently, and over the long haul, things will work out fine.<\/p>\n","protected":false},"excerpt":{"rendered":"