Here’s the scenario. A bio-tech company will fly to Paris to convince influential French physicians to use their compound-in-development in clinical trials. The company has invited the French doctors to a nice meeting room in a nice hotel and plans… Read More »Scientific Presentations: Hitting the Audience in the Heart
No one likes to be pulled from a warm bed and thrust into a cold shower. And many people I’ve met feel the same about being plucked from the blanket of everyday life to stand alone on a stage with… Read More »Fear and Loathing of Public Speaking
I once had a colleague who said that everyone is in two businesses: their own, and show biz. He didn’t go far enough. Every business is show business. Business would be impossible without acting skills. Theater artists have the talent… Read More »Communication Training: The Show in Business
I attended the World Health Care Congress in Washington and saw some remarkable presentations. Here is a brief synopsis from my notes. 33% of health care costs in the USA are cardio-vascular; 20% cancer; 11% diabetes; and 10% obesity. Does this mean that if… Read More »Effective Presentation Skills: Health Care Presentations
I know audiences don’t exactly jump for joy when attending presentations, but speakers are often puking in the bathroom minutes before they go on. I am interested in cures, or coping strategies, for intense speaker anxieties. We need to put… Read More »Public Speaking Tips: Fear and Loathing of Presentations
I just spent a few days with several scientists from the pharmaceutical industry. Their company wanted them to be more persuasive when presenting their research to business decision makers. To prepare for the assignment, I conducted a series of interviews to determine what they thought… Read More »Business Presentations: Scientists as Speakers