Like that moment in bowling, when your ball leaves two pins standing far apart, there are times when your audience is divided into two camps. One half is knowledgeable about your area of expertise, while the other half is green. … Read More »Public Speaking: Split Shot Audience
We often think that the placebo effect comes from the belief that a sugar pill is actual medicine, which leads us to the conclusion that if we believe something is good for us, we get a positive physiological response. I… Read More »Interpersonal Skills: the Placebo Effect
A few years ago, I had a procedure done in a doctor’s office in which a small camera at the end of a tube was inserted into my body for the purpose of observing the inside of my bladder (you… Read More »Business Communication: How Pharma Can Build Trust
Charlie Green and I have been talking about how the good that pharma does gets undermined by certain of its marketing practices. Here’s a blog posting from Charlie’s website, www.trustedadvisor.com that should help us with our navel gazing. —– Pharma… Read More »Pharmaceutical Presentations: What Pharma Must Do to Regain Trust
Michael Jendrzejczyk died at the age of 53. His obituary in the New York Times reveals a remarkable man: empathetic, principled, and, most instructive for those of us seeking to become more skillful influencers, a very effective advocate for what… Read More »Interpersonal Skills: A Happy Warrior Teaches the Art of Influence
In a political revolution, insurgents quickly target the media outlets. Their reasoning? He who controls the language controls the thinking. Now comes another study to suggest that insurgents may have it right. In this experiment, one group of volunteers was… Read More »Persuasive Speaking: Language and Experience