When Medical Liaisons in big pharma are launching a drug with a major study published in the New England Journal of Medicine, you’d think their job would be easy. But it’s not. One way it’s difficult is in the variety… Read More »Persuasive Speaking: Medical Liaisons Tweaking Content
Installing forty blinking boxes around Boston to promote a TV show for Turner Broadcasting is like yelling “Fire!” in a crowded theater. In this case, Marshal McLuhan is wrong. The medium (boxes) was NOT the message. Our interpretation of the… Read More »Communication Skills: Madmen Admen in Boston
Let the pageant begin. The dignitaries, Secretaries, and adversaries, enter, stage left. The attendant lady and lord, Sergeant-in-waiting and Sergeant-at-arms, say the ceremonial to introduce the President of the United States (POTUS), who looks small and determined. I check out his… Read More »Public Speaking Skills: Inner dialogue during the State of the Union (SOTU)
I just finished an engagement developing a presentation to introduce a major Human Resources initiative across a global company. When I arrived, the client had close to 50 bullet powerpoint slides. When I left this morning, he had eleven slides, and… Read More »PowerPoint Presentation Skills: Features to Benefits
The title of this blog is the title of one of the best books on presentation ever written. It’s by Henry M. Boettinger, and it’s pretty hard to find. It’s been out of print for quite a while, it’s expensive,… Read More »Public Speaking Training: A Great Book to Own
I know audiences don’t exactly jump for joy when attending presentations, but speakers are often puking in the bathroom minutes before they go on. I am interested in cures, or coping strategies, for intense speaker anxieties. We need to put… Read More »Public Speaking Tips: Fear and Loathing of Presentations