We often think that the placebo effect comes from the belief that a sugar pill is actual medicine, which leads us to the conclusion that if we believe something is good for us, we get a positive physiological response. I… Read More »Interpersonal Skills: the Placebo Effect
Despite the extraordinary contributions the pharmaceutical industry has made to the quality and longevity of human life, it stands charged in the court of public opinion on a multiple-count indictment. Below, I have listed what I believe are the sentiments,… Read More »Pharmaceutical Presentations: Pharma on Trial
During the Clinton/Obama debate from California, Barack Obama seemed to get off to a good start, making his point (“I am the future, she is the past.”) at the end of his opening remarks. As I listened, I was made… Read More »Public Speaking Skills: Hillary vs. Obama
A few years ago, I had a procedure done in a doctor’s office in which a small camera at the end of a tube was inserted into my body for the purpose of observing the inside of my bladder (you… Read More »Business Communication: How Pharma Can Build Trust
Charlie Green and I have been talking about how the good that pharma does gets undermined by certain of its marketing practices. Here’s a blog posting from Charlie’s website, www.trustedadvisor.com that should help us with our navel gazing. —– Pharma… Read More »Pharmaceutical Presentations: What Pharma Must Do to Regain Trust
Let’s take the word presenting. Let’s play with it. Could it mean bringing ideas, and information into the present? For instance, could we say that the job of a candidate for office is to make real the information about her… Read More »Presentation Training: A Play on Words