I am still holding my ground against Ford Harding. We have been debating the relative merits of raising FUD (fear, uncertainty, and doubt) in persuasive arguments, or GOG (greed, opportunity, and glory.) For previous exchanges, please click on Fud, Gog, Ethics… Read More »Fear and Hope in Presentation Skills
On June 20th in the Wall Street Journal, in response to the media coverage of Tim Russert’s untimely death, Peggy Noonan wrote in her Declarations column, “When somebody dies we tell his story and try to define and isolate what… Read More »Public Speaking and the Importance of Character: A Life’s Lesson
Ford Harding has lifted his pen to engage with me on a subject of profound importance to sales professionals, leaders, and anyone who seeks to influence others. That subject is the emotional sea on which all decisions float. FUD (fear,… Read More »Presentation Training: FUD, GOG, Ethics and Rhetoric
FUD is Fear, Uncertainty and Doubt. I first heard the term when consulting at Gartner. I was working with the analysts in preparing for a Gartner Symposium, and several of them used FUD at the start of their talks to… Read More »FUD in Public Speaking and Persuasion
Public speaking is a talent before it becomes a skill. A talent is a latent ability, something that is dormant inside you. When you work at it, it becomes a skill. If you do have a potential talent for speaking… Read More »Public Speaking: Talent or Skill?
I just finished working with a client who had to prepare and deliver an after dinner talk to clients in a museum. Her firm planned to take the clients on a private tour of the museum, feed them dinner, and… Read More »Public Speaking Skills: After Dinner Speaking