When Scientists Present

When scientists present, they usually start with methods, then move to findings, conclusions and perhaps recommendations.  There are good reasons for this, and it can provide some drama.  Yet any communication we are willing to pay for is built in the exact opposite way.
 
As consumers, we want the conclusions up front, and the facts and reasoning to follow in support.  We don’t want to wait for the point. 
 
At the start of a presentation, how the information was developed is less important than why the audience should care.

This entry was posted on Tuesday, December 1st, 2009 at 1:28 pmand is filed under Arranging Content, Audience Analysis, Content, Persuasion & Influence, Pharmaceuticals in focus, Presentation Skills. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.