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Traits
of High Stakes Presenters
High stakes
presenters are those who can make things happen when they face
an audience. They sell ideas, inspire others, and—in so
doing—change the course of events. |
For 2,500 years philosophers, statesmen,
and scientists have been asking what is it that makes one person
more persuasive and influential than another?
Is it a set of personal characteristics,
or are there skills that anyone can acquire to become more effective?
Nature or nurture?
High stakes presenters are made, not
born. They have learned how to read an audience, structure a message,
and recognize that substance without style fails to persuade.
Most successful people have “failed
their way to success.” As speakers, they have frequently skinned
their knees at the podium. But, rather than accept defeat, they
have done whatever is necessary to develop a powerful platform persona.
Like many high stakes presenters, for
example, Bill Clinton and Winston Churchill turned their early platform
debacles into international success. High stakes presentation skills
can be learned!
Who are these guys?
Leaders who communicate a compelling
vision are high stakes presenters. But, you don’t have to
be at the top of an organization to be a high stakes presenter.
Analysts and researchers can get a
seat at the table when they build and deliver talks that appeal
to decision makers. Sales managers, too, are high-stakes presenters
when they inspire loyalty.
Consultants are high-stakes presenters
when they drive change in resistant environments. Doctors are high
stakes presenters when they convince their peers to change treatment
paradigms.
The success of professionals of all
types, (bankers, architects, lawyers, portfolio managers, accountants,
etc.), depends on high stakes presentation skills. Professionals
who succeed must win business, make complexity clear, and earn the
trust of those they serve.
What do they do?
- High stakes presenters avoid data dumps.
They present recommendations and conclusions, not just facts.
- They don’t read slides.
They interpret them.
- They are selective in what they present.
They don’t put too much information on slides,
nor do they create too many slides.
- Their presentations focus on the audience,
not themselves.
- They are storytellers. They
make their data tell a story.
- They know the power of self-disclosure.
Their success comes from their authenticity: their unwillingness
to hide behind a wooden, or stiff, façade. But, they refuse
to become “performers” or show-offs, either.
- They present from the audience’s
point of view. They speak to the audience, in the language
of the audience, about what’s most important to the audience.
In short, high stakes presenters earn
the trust and respect of their listeners.
The source of power
All of us have probably had negative
presenting experiences, i.e., nerves, the intimidating wall between
speaker and audience, short audience attention spans, limited message
retention, and the audience’s apparent unwillingness to listen
to anything that doesn’t appeal to their existing beliefs
or primary interests.
What high stakes presenters have in
common, however, is that they have encountered these difficulties
and have learned from them.
Their motivation for persisting comes
from their recognition that the ability to sell themselves and their
ideas is the world’s most powerful tool of influence and leadership.
Speak your way to success
We can help you become a high stakes
presenter. We offer 1-on-1 executive coaching, and small group seminars.
We develop speeches, edit PowerPoint decks, and consult with public
figures on message and delivery.
In short, we can help you strengthen
your voice, improve your image, and fine-tune your message.
Most successful people get there by speaking. We can help you get
there faster.
For more information
Here at Sims Wyeth, we provide training,
executive coaching, consulting and keynotes on how to become a high
stakes presenter.
To do this, we help experts tell their
stories well, connect with others, and strengthen their appeal as
speakers.
You are welcome to contact us, request
references, speak to our clients, and ask us to design a program
that will get the results you are looking for.
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