On the first day of a workshop, an accomplished client delivered an effective presentation with verve and style. On the second day, I asked him to reorganize his talk to make it more customer-centric, a challenge he embraced with enthusiasm. However, when he delivered it, he was tentative and less effective. Why?
The simple answer is that the new is hard. Learning to play a musical instrument is hard, as is hitting a golf ball, or hitting a golf ball with a new grip, or getting used to being alone when you’ve been accustomed to being with people, or being with people when you’ve been flying solo for a while.
This is odd when you consider all the recent neuroscience demonstrating the plasticity of the brain. The research suggests that our gray matter can rearrange itself quite readily. Patients with damaged areas of the brain can, in some cases, recover lost abilities because another part of the brain steps in to lend a hand.
I assume the brain responds to demands placed on it. Maybe not right away. You have to keep knocking on the brain’s door before it will wake up and pay attention. But when it does, it gets busy figuring out how to meet your request, and puts together the infrastructure that will allow you to do what you’re trying to do.
The same is true of muscles. You put consistent demands on them, and they get stronger, more efficient. It’s not easy, but if you push yourself through your own resistance, they respond to the challenge.
I had to leave my client while he was still in a state of uncertainty, frustration, and diminished capacity. He was calling on other parts of his brain, and it wasn’t leaping out of bed and rushing to his rescue. He was in pain.
Here’s the $64,000 question: will he continue to try the new approach to his presentation, which I am certain will raise the level of his game? Or will he give up, and drop back to his default operating system?
The new is hard. If he’s like most of us, he will take the path of least resistance and stick with the tried and true. If he’s got an engine in him, he will drive himself into his pain and frustration, and come out on the other side with a sense of self-mastery and a new skill. He will have made the new familiar, and with the awareness that he is able to persist, he will continue to grow.
At least that’s my hope. I’m going to send him this post to light a fire in him.