Ford Harding has lifted his pen to engage with me on a subject of profound importance to sales professionals, leaders, and anyone who seeks to influence others. That subject is the emotional sea on which all decisions float. FUD (fear,… Read More »Presentation Training: FUD, GOG, Ethics and Rhetoric
FUD is Fear, Uncertainty and Doubt. I first heard the term when consulting at Gartner. I was working with the analysts in preparing for a Gartner Symposium, and several of them used FUD at the start of their talks to… Read More »FUD in Public Speaking and Persuasion
Public speaking is a talent before it becomes a skill. A talent is a latent ability, something that is dormant inside you. When you work at it, it becomes a skill. If you do have a potential talent for speaking… Read More »Public Speaking: Talent or Skill?
I just finished working with a client who had to prepare and deliver an after dinner talk to clients in a museum. Her firm planned to take the clients on a private tour of the museum, feed them dinner, and… Read More »Public Speaking Skills: After Dinner Speaking
No one likes to be pulled from a warm bed and thrust into a cold shower. And many people I’ve met feel the same about being plucked from the blanket of everyday life to stand alone on a stage with… Read More »Fear and Loathing of Public Speaking
Webinars seem to be a promising, cost-effective way of building relationships with prospects, but they’re hard to do well. As a medium for communicating with groups, they have their own quirks and require a lot of preparation. Here are a… Read More »Communication Skills Training: How to Give Good Webinars